O8 Digital is a forward-thinking marketing agency that's been around for the last 12 years. We collaborated with a clear goal: to use content marketing as a catalyst for their growth. However, this growth had to align seamlessly with their brand identity. Each piece of content we produced, whether an article, guide, or email, needed to serve as a powerful showcase of their brand, and by extension, their service offerings.
Maintaining Brand Identity: Each piece of content created needed to align seamlessly with O8's brand and product messaging while also serving as a growth engine.
Increasing Organic Traffic: O8 sought a substantial boost in organic search traffic to fuel their marketing pipeline.
My strategy to transform O8's organic growth through content marketing can be distilled into two key components:
Opinionated blog content Increased Organic Traffic:
I identified niche areas (through keyword research) where O8 could establish thought leadership. Then, writing content that expressed clear and opinionated views on industry trends and challenges, we positioned O8 as an authority in their field. This attracted the C-suite audience O8 wanted and also improved organic search rankings significantly.
Unified O8’s Brand Voice:
We took a unified approach to improving O8's brand voice. Every piece of content we created adhered meticulously to O8's brand guidelines and values. We ensured their unique tone, style, and messaging were consistently reflected across all content formats. This approach boosted O8’s brand recognition and enhanced customer trust and loyalty.
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